Advertising is a funny thing. The longer I spend trying to market my book, the more I find myself wondering how anyone makes a job out of this. How entire industries can be based around something so fickle and flighty. Something that works one day will not work the next. It must be exciting and fulfilling for them when they get it right, but mostly, I imagine that it’s incredibly stressful and frustrating.
At least, I find it is.
The more I think about marketing and advertising, the more I am reminded of an M.C Escher drawing.
Round and round you go, constantly climbing stairs, yet you’re never getting anywhere. The same can be true of advertising. You have to keep blindly climbing, yet you have no idea how far up those stairs will take you. Nobody has any foolproof advice, and you’re always told “what works for others might not work for you.”
So, for the last couple of months, I’ve been trying and testing, I’ve searched and slogged…
I’ve gone round and round the staircase and have not really gone anywhere.
I just finished running my second Goodreads giveaway. This time, I was giving away three copies, and got just under a thousand entries. Good, right? Yes, it is, but the problem is that Goodreads doesn’t make it easy to update the people who didn’t win. This would be a perfect time to post a status on the giveaway page, offering them something. Say, a voucher to get the book for half price. Goodreads is like Facebook, so posting a status to a page they’ve followed would show in their updates, but not bug them with notifications.
But no, you can’t do that. It even warns against messaging the people who won for fear of being labelled as spam. Really? The follow up message could be a massive draw for readers, especially if they’re offering a discounted price.
So, I’m saying it here!
If you entered the Goodreads giveaway and didn’t win, please accept this Smashwords coupon for 50% off Dead and Buryd, taking it down to just $2.00. Hell, even if you didn’t enter the giveaway, but would like a copy for cheap… Use this coupon voucher!
This coupon works on the website SMASHWORDS. Share it, send it to friends, put it on Facebook and Tumblr and show it to people who have never even heard of the book. This is not a special coupon with only a limited number of entries. As many people who want a copy can get one.
They say that the best advertising is word of mouth, but actually, I’m starting to wonder if it’s the only form worth anything without a billboard.
You just have to figure out how to get people talking.